Is it really important to know the answers to these questions?  Absolutely.  After all, there's much at stake here.  We’re talking about the long term success of your business.  Hint: all the questions have one short answer. Branding.  Yes, branding still rules as the most important concept in marketing today and it remains one of the least understood.

If you’re like many business owners, maybe you’ve never actually been trained in marketing so you don't know where to begin.  Or perhaps you heard that marketing is advertising and branding is a logo.  Not true.  With so many other business demands and the vast amount of misinformation out there, it’s no surprise marketing is often misunderstood, overlooked,...   Read more »